Product thinking
Discovery, UX audits, user journeys, information architecture
planet.X / custom services
Build the thing your business keeps trying to outgrow.
Websites, software, automation, and product systems shaped around your real problem. You work directly with the builder—from first sketch to a thing that actually ships.
Direct collaboration•Visible milestones•Clear scope before build
PROJECT SIGNAL / 001
From fuzzy idea to working release
01Find the real problem
02Shape the smallest useful version
03Build in visible slices
04Ship, learn, improve
Plan → Build → ShipKeep it real
Pick your lane
What do you need to move forward?
Start with the outcome, not the technology. If your project crosses lanes, I can connect the pieces.
01
Websites that do a job
Brand, trust, leads, launches.
Explore service02
Custom software & SaaS
Turn the workflow into a product.
Explore service03
AI, integrations & automation
Make the busywork disappear.
Explore service04
Product design & prototypes
Find the right shape before the big build.
Explore service05
Audits & modernization
Find the risk. Fix the right things.
Explore service06
Ongoing care & iteration
Keep shipping after launch.
Explore serviceThe toolbelt
Design, code, connect, ship.
The exact stack follows the problem. The goal is not to sell a framework; it is to choose the smallest reliable system that gets the job done.
Frontend systems
React, Next.js, TypeScript, responsive component systems
Data + backend
API design, data modeling, auth, permissions, server workflows
Platform integration
Supabase, Firebase, payment flows, analytics, third-party APIs
Automation + AI
Workflow orchestration, provider integrations, human review and fallbacks
Launch + reliability
QA, accessibility, SEO, performance, deployment and handoff
Quick project matcher
Not sure what to ask for? Start here.
Pick the outcome that sounds closest. You will get a sensible starting point—not a quiz funnel or a sales maze.
01Choose the job to be done02Get a next step
Your best starting point
Custom software + SaaS
Start with a focused discovery conversation to define the smallest useful version, key risks, and a realistic path to build.
Show the work
Product work with a point of view.
PRODUCT WORK
Creator software
SnapFrame
A focused workflow for turning raw captures into store-ready visuals.
Explore productPRODUCT WORK
Visual website editor
ediXor
A hands-on editing workspace built around making site changes and keeping momentum.
Explore productEXPERIMENT
Audio-reactive experience
Visual.X
A music-and-code experiment that turns a track into an immersive visual world.
Explore productPRODUCT WORK
Creative workspace
xFactor.OS
A deliberately expressive system for bringing creative projects and tools into one place.
Explore productThe delivery promise
Good work should feel clear while it is happening.
The best feedback starts with a project experience people can trust: no mystery status, no surprise scope, no disappearing handoff.
You work directly with the builder
No layers of account management between the idea, the decisions, and the code.
See the work while it is being built
Small milestones, reviewable demos, and clear decisions—not a black box that opens at the deadline.
Real functionality over theater
No fake integrations, decorative metrics, or placeholder screens passed off as a finished system.
Leave with the keys
Source, access, documentation, and a clear picture of what shipped and what remains.
The experience I want to earn
Clear enough to trust. Useful enough to keep building.
Every engagement should leave the person on the other side feeling informed, confident, and in control—not wondering what happened to the budget or the source code.
The standard
“I know what is happening, what needs a decision, and what comes next.”
No more status-chasing
The standard
“The working demo made the next decision obvious.”
See it before you bet on it
The standard
“The handoff is clear, the code is mine to own, and the next step makes sense.”
Keep the keys
How an engagement works
No black box. No mystery invoice.
Discover
I map the outcome, current state, constraints, and what success needs to look like.
Scope
You get a clear proposal with deliverables, assumptions, milestones, and cost before build work begins.
Build together
Working slices and review points keep decisions small and progress visible.
Ship + improve
I verify the release, hand over the source and access, then decide whether ongoing care makes sense.
Focused sprint
For discovery, audits, prototypes, or one well-defined improvement.
Defined build
For websites, product MVPs, integrations, and projects with a clear finish line.
Ongoing partnership
For continued iteration, maintenance, and a backlog that keeps evolving.
What ships with the work
- Responsive, accessible implementation
- SEO and social metadata for public pages
- Real integrations with visible failure paths
- Build and regression checks on critical flows
- Source, documentation, and clear handoff
Pricing without the guessing game
A landing page, a multi-role web app, and an automation connected to existing systems are different jobs. Instead of a made-up one-size-fits-all rate card, every proposal defines the deliverables, timing, dependencies, and cost before implementation begins. Scope changes are discussed before extra work starts.
Not sure what the project needs yet? Start with a focused discovery or audit engagement and keep the plan even if you decide to build elsewhere.
Find the right first stepHave a weird one?
Good. Those are usually the interesting projects.
Send the idea, the workflow that keeps breaking, the site that needs to do more, or the product you wish existed. I will help find the clearest next move.
Start a conversationNo pitch deck required. A rough brief is enough to start.